Microsoft is sitting on top of the world right now, thanks to its lead in AI. It’s the most valuable company on the planet, with a valuation of more than $3.2 trillion. Its rise was rocket-fueled by its investor relationship with OpenAI, the company that makes the wildly popular generative AI (genAI) chatbot ChatGPT. OpenAI’s GPT large language model is also the basis for Microsoft Copilot, the genAI tool that Microsoft is building into just about every one of its products, from GitHub to Windows to Microsoft 365 and beyond.
Microsoft’s AI dominance appears insurmountable. But things can change quickly in tech. Google and Apple are in talks to embed Google’s genAI tool Gemini into iPhones — a deal that, if it reaches fruition, could unseat Microsoft sooner than you think.