The magic money tree sometimes needs a little cultivation, which is precisely what Apple’s been doing for the last few years as it prepared for Vision Pro. Now, with Vision Pro pre-orders under way, it has built a billion-dollar business it didn’t have before.
How many Vision Pro devices has Apple sold?
Estimates vary about sales. Before the official introduction last week, some experts speculated just 80,000 units would be made available. But during pre-order weekend, Apple analyst Ming Chi Kuo claimed Apple might have sold up to 180,000 units since the device was made available for pre-sale on Friday.