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With almost 1 billion generative AI (genAI) equipped smartphones set to ship between now and 2027, according to Counterpoint, it’s increasingly likely that Apple will be in the mix with edge-based Apple GPT inside its phones.

The company has been slammed for seeming to be a late show to the genAI party. Arguably, this is true, with even Microsoft Copilot (and built-in ChatGPT) now available as an iPhone app.

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