The first two third-party European app stores to be announced offer different takes on how these stores might work: the first is a white-label service for enterprise app distribution, the second is an all-you-can-eat subscription deal.
The stores are on the cusp of being introduced now that Apple has been forced to open up to third party app stores and payment systems. It seems likely more such stores will soon open, and it’s interesting these two seem willing to explore new app distribution business models.
For the enterprise: Mobivention
Initially available in Germany, the Mobivention App Marketplace wants to become a safe place from which to download apps for company employees, partners, and customers.