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Meta is working on developing tools to identify images synthetically produced by generative AI systems at scale across its social media platforms, such as Facebook, Instagram, and Threads, the company said on Tuesday.

“…we’ve been working with industry partners to align on common technical standards that signal when a piece of content has been created using AI. Being able to detect these signals will make it possible for us to label AI-generated images that users post to Facebook, Instagram and Threads,” Nick Clegg, president of global affairs at Meta, wrote in a blog post.

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