Apple is pushing into generative AI (genAI) in a big way with a new tool called Keyframer; it’s designed to give users the power to animate static images using text prompts.
Keyframer is described in a recently published Apple research paper and what it does seems impressive. To create animated illustrations from static 2D images, users just need to pop in an SVG image, provide some text prompts, and let Keyframer build CSS animation code to animate that original image. Then you can fine-tune the creation.
Apple’s AI arms race is intensifying
This is just the latest in an accelerating rash of AI-related releases from the company. Through clouds of fabled memory, some may recall expectations that Apple will make big moves in AI this year.